bachelorThesis
Estudo das estratégias da etapa de pós-desenvolvimento do produto em uma indústria moveleira do oeste do paraná – modelo Rozenfeld
Fecha
2018-06-15Registro en:
RANGEL, Larissa de Freitas. Estudo das estratégias da etapa de pós-desenvolvimento do produto em uma indústria moveleira do oeste do paraná – modelo Rozenfeld. 2018. Trabalho de Conclusão de Curso (Bacharelado em Engenharia de Produção) – Universidade Tecnológica Federal do Paraná, Medianeira, 2018.
Autor
Rangel, Larissa de Freitas
Resumen
A company needs to remain competitive in the market, seeking to minimize its costs and to optimize its processes, so that, it can increase its billing. One option is the development of a new product, that needs proper planning and its strategies need to be programmed, so that the results are as expected. In view of this, it is extremely important that the organization thinks about the post-development of its product, which consists in the monitoring and discontinuity of the product. As the South region is one of the largest furniture manufacturers in the country, the objective of this research is to study, using the post-development used by the Rozenfeld model, what strategies the furniture company, located in the West of Paraná, should adopt so that this step is used correctly, thus ensuring that the organization is above the competition. The purpose of this study was to support the management, in relation to post-product development, in a rational and systematized way, using the Rozenfeld model. It was verified that the studied furniture industry performs several activities of the product follow-up stage, although empirically and performs few activities of the step of discontinuing the raw material of the Reference Model. This study made it possible to make suggestions to the company regarding the product follow-up and in relation to the discontinuity of the raw material. Through this, it was observed that although the company does not carry out all the activities of the referential model, it is not so impacted with this, because it is a planned furniture industry, that is, the raw materials are acquired for the project thus leaving little material. In addition, the company uses the highest quality materials and provides ongoing technical assistance.