Aplicação do planejamento do projeto na gestão de desenvolvimento de produtos em uma empresa incubada

Abstract

Due to the shortened lifecycles products on the market and the implementation of new technologies, the companies have been chasing the best techniques for products development, leveraging windows of opportunity. With the growth of the entrepreneurship, small and micro businesses have emerged constantly. With the aim to acquire the best capacitation and market stability, business incubators are an opportunity to companies to stablish themselves and develop until they reach the business maturity. The Product Development Process has the macro-phase of Project Map, which can be used by any company and projects, independently of its size. In this project, an incubated company in the Incubadora de Inovações da Universidade Tecnológica (IUT) will be analyzed since its project planning, comparing its practices with those presented in the literature of Project Management and Product Development.