bachelorThesis
Análise de vídeos institucionais de empresas de tecnologia agrícola: uma reflexão sobre publicidade e propaganda no sistema capitalista atual
Fecha
2013-05-09Registro en:
AMARAL, Fernanda Censi do. Análise de vídeos institucionais de empresas de tecnologia agrícola: uma reflexão sobre publicidade e propaganda no sistema capitalista atual. 2013. 50 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2013.
Autor
Amaral, Fernanda Censi do
Resumen
The present study aims to expose the ideological dissemination promoted by agrarian technology companies, whose objective is selling to its public the idea that using pesticide, fertilizer and genetically modified seeds contribute to sustainable development and to the future of people. Institutional videos from Syngenta and Monsanto were selected as the object of study. This case references the French Discourse Analysis (DA), as presented by Eni Orlandi, especially when treating differences between “what is” and “what is not said”, in an attempt to better understand the proposition, utilizing concepts surrounding the ideology of power, its relation with language and the role of publicity and advertising in this scenario.