A percepção da inovação em chassis de ônibus rodoviários sob as óticas de clientes e usuários do sistema brasileiro de transporte

Abstract

This research becomes to the innovation perception of users - passengers - and clients - people transportation companies and bodybuilder companies - within Brazilian transportation market, specifically technologies an innovations applied in the coaches. Recently this field has suffered a hard change becoming to low end vehicles and components. As consequence this market presents a reduction of innovations and technologies applied in the coaches. The main research achievement was to identify by lens of clients and passengers of Brazilian transportation sytem the aspects relative to innovation perception at coach chassis. This research has identified which faactors or features embodied in the vehicles were appointed as strongly significant according to passenger vision and also which sort of innovations are recognized by them. The research also identified the factors that lead the transport companies to acquire some simplified chassis instead of other ones with technologies and innovations embarked. The research accomplishment required adopts a methodology based ondirect market documentation. Its data acquisition was done with 159 passengers of Brazilian road transporte system; specifically those are using the Curitiba city bus station as part of trip journey. Also were interviewed 28 clients from 20 companies of transportation system, which are defined as companies of passengers transport, as well as, body builder factories. As expected results the research showed the complete lack of awareness and insensibility regarding to users when they are choosing a bus or company to travel. However, result identified by passenger transportation companies shows a strong trend to acquire products based on low end attractiveness or appeal. No matter how much the coach clients have been identified and even recognized some innovations and technologies benefits available in this market, the cost issue is determining factor to fleet acquisition in the majority of the companies. Thiss strategy adopted by passenger transport companies could contribute for the recent raise of accidents involving coaches at Brazilizn roads.