Atitude do consumidor em relação a uma cafeteria (coffee to go)

dc.contributorNiada, Aurea Cristina Magalhães
dc.contributorNiada, Aurea Cristina Magalhães
dc.contributorCosta, Juliana Conceição Noschang da
dc.contributorNascimento, Thiago Cavalcante
dc.creatorAlves, Marilutti da Silva
dc.date.accessioned2021-01-06T16:49:31Z
dc.date.accessioned2022-12-06T14:45:34Z
dc.date.available2021-01-06T16:49:31Z
dc.date.available2022-12-06T14:45:34Z
dc.date.created2021-01-06T16:49:31Z
dc.date.issued2018-10-20
dc.identifierALVES, Marilutti da Silva. Atitude do consumidor em relação a uma cafeteria (coffee to go). 2018. Trabalho de Conclusão de Curso (Especialização em Gestão Empresarial) - Universidade Tecnológica Federal do Paraná, Curitiba, 2018.
dc.identifierhttp://repositorio.utfpr.edu.br/jspui/handle/1/23752
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5255309
dc.description.abstractThe present study aims to present a research about the consumer attitude toward a coffee shop, specialized in a take away coffee in Curitiba city. The main studies were related to coffee, coffee consumer and consumer attitude. The method used was a quantitative research by field survey. Issues related to consumer attitudes have been raised to understand and recognize what the coffee consumer thinks about this business model. After the survey, it was concluded that 86% of respondents would accept this proposal, but some of them still do not know, or prefer to have a coffee in the traditional style sitting in the company of someone.
dc.publisherUniversidade Tecnológica Federal do Paraná
dc.publisherCuritiba
dc.publisherBrasil
dc.publisherEspecialização em Gestão Empresarial
dc.publisherUTFPR
dc.rightsopenAccess
dc.subjectCafé
dc.subjectConsumidores - Atitudes
dc.subjectCafeterias
dc.subjectCoffee
dc.subjectConsumers - Attitudes
dc.subjectCoffee shops
dc.titleAtitude do consumidor em relação a uma cafeteria (coffee to go)
dc.typespecializationThesis


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