bachelorThesis
Programa jogada certa: coleta seletiva na UTFPR
Fecha
2014-02-13Registro en:
KAZAMA, Mariana Massae. REZENDE, Sarah Hiratsuka. Programa jogada certa: coleta seletiva na UTFPR. 2014. 138 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2014.
Autor
Kazama, Mariana Massae
Rezende, Sarah Hiratsuka
Resumen
This project shows the development of the new visual identity for the Play Right program, which discloses the waste collection at Federal University of Technology - Paraná, based on the methodology proposed by Péon (2001). This methodology proposes the following stages: analysis of the waste collection brands from Brazilian federal universities, study of the target audience and development of a new brand. To develop the new campaign, the pieces from the former campaign were analyzed, the situation of the university’s waste collection was noticed and the targeted audience was studied. Based on the data collection, new pieces for the campaign were developed, producing new communication solutions for the Play Right program.