bachelorThesis
Marketing digital: proposta para uma empresa do comércio varejista de artigos do vestuário
Fecha
2020-11-11Registro en:
ERNANDES, Gabriel Uekane; OLIVEIRA, Mariana Góes de. Marketing digital: proposta para uma empresa do comércio varejista de artigos do vestuário. 2019. Trabalho de Conclusão de Curso (Bacharelado em Engenharia de Produção) - Universidade Tecnológica Federal do Paraná, Medianeira, 2019.
Autor
Fernandes, Gabriel Uekane
Oliveira, Mariana Góes de
Resumen
This present work aims to analyze the impacts of digital marketing in a clothing retailer and propose improvement actions. The data were collected through a semistructured interview with the company owner and through the Facebook and Instagram database, giving rise to graphics for a better visualization of the information. An online form was also made available to the public in order to understand the consumer profile of social media. As a result, there was a lack of structuring and planning in the management of social networks, which means that the public does not approach the company, and does not effectively attract new followers, and consequently potential customers. Through the information collected, actions were proposed for improvements in digital marketing aimed at obtaining a better relationship between the company and its followers, as well as brand diffusion,thus generating new potential customers from social media.