bachelorThesis
Desenvolvimento de sistema de identidade visual para a empresa Casasign do Brasil
Fecha
2012-06-04Registro en:
CANDELL, Diana Xiomara Jarrín. Desenvolvimento de sistema de identidade visual para a empresa Casasign do Brasil. 2012. 80 f. Trabalho de Conclusão de Curso (Graduação) – Universidade Tecnológica Federal do Paraná, Curitiba, 2012.
Autor
Candell, Diana Xiomara Jarrín
Resumen
This research presents a theoretical boarding on the development of a system of visual identity, with specific practical application in Casasign do Brasil company, which work with visual communication and signs in Curitiba city. Based on design thinking and señalética concepts, it explores diverse subjects inside the professional practice of a graphic designer, such as branding, corporative image, signaling. It also analyzes the creative process of new visual identity for Casasign, as long as a quantitative research that qualifies the new logo. The project shows its results on the new visual identity application and the guidelines manual for its correct implementation. Finally, it brings a signaling plan adequate to work environment and to the current needs of the company, showing their graphic applications.