specializationThesis
Comunicação comercial no grupo do Facebook do condomínio residencial Vida Bella
Fecha
2015-10-14Registro en:
CASTILHO, Sidnei Fernando de. Comunicação comercial no grupo do Facebook do
condomínio residencial Vida Bella. 2015. 17 f. Trabalho de Conclusão de Curso (Especialização em Gestão Empresarial) – Universidade Tecnológica Federal do Paraná, Curitiba, 2015.
Autor
Castilho, Sidnei Fernando de
Resumen
Objective: Analyze the commercial communication process on Facebook group of residential condominium Vida Bella. Methods: Research nature case study, where it was analyzed the trade publications made on condominium Residential Vida Bella's Facebook page Results: 223 posts data were analyzed for commercial purposes in the Facebook group. Conclusion: There is a large commercial interaction between users of the analyzed group, predominantly dissemination of food products, by women, especially on weekends or outside of business hours.