dc.contributorSantos, Marinês Ribeiro dos
dc.creatorPadilha, Ana Caroline de Bassi
dc.date.accessioned2016-06-27T17:47:04Z
dc.date.accessioned2022-12-06T14:23:47Z
dc.date.available2016-06-27T17:47:04Z
dc.date.available2022-12-06T14:23:47Z
dc.date.created2016-06-27T17:47:04Z
dc.date.issued2014-02-28
dc.identifierPADILHA, Ana Caroline de Bassi. Tecnologias do lar e pedagogias de gênero: representações da “dona de casa ideal” na revista Casa & Jardim (anos 1950 e 1960). 2014. 193 f. Dissertação (Mestrado em Tecnologia) – Universidade Tecnológica Federal do Paraná, Curitiba, 2014.
dc.identifierhttp://repositorio.utfpr.edu.br/jspui/handle/1/798
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5248079
dc.description.abstractThis paper proposes to investigate the associations between domestic technologies and types of femininity in the magazine Casa & Jardim (House & Garden) as gender pedagogies media. The outline of the study focuses the discourses of textual and image about domestic technologies in the magazine Casa & Jardim during the 1950s and 1960s. In this context, the magazines aimed at female audiences sought to create an identification of women with space and domestic consumption, presenting the home technologies, especially appliances, as resources that could ensure domestic comfort, facilitating the daily routines of housewives and providing more welfare families. In this record, the household technologies both favored as charmed everyday activities. However, in parallel, the standards of cleanliness and organization of homes also become significantly more demanding. From a qualitative interpretative approach, will understand how they were configured representations of "ideal housewife" in the magazine Casa & Jardim. We point out that the discourses in the magazine of the household technologies played an important role in the generated expectations regarding the middle class modern housewife role, whose social identity was closely tied to images of wife and mother.
dc.publisherUniversidade Tecnológica Federal do Paraná
dc.publisherCuritiba
dc.publisherPrograma de Pós-Graduação em Tecnologia
dc.subjectIdentidade de gênero
dc.subjectPeriódicos para mulheres - Propaganda
dc.subjectDonas de casa
dc.subjectEconomia doméstica - Aspectos sociais
dc.subjectFeminilidade
dc.subjectInovações tecnológicas
dc.subjectTecnologia
dc.subjectGender identity
dc.subjectWomen's periodicals - Propaganda
dc.subjectHousewives
dc.subjectHome economics - Social aspects
dc.subjectFemininity
dc.subjectTechnological innovations
dc.subjectTechnology
dc.titleTecnologias do lar e pedagogias de gênero: representações da “dona de casa ideal” na revista Casa & Jardim (anos 1950 e 1960)
dc.typemasterThesis


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