O artesanato aliado ao design no segmento wedding wear

Abstract

This paper presents a study on the extension of bridal fashion market and the application of manual work in civil wedding dresses, religious and lingerie as a form of exclusivity. From the grounds of the wedding tradition and transformation of wedding dresses through the ages is possible to analyse facts about the target audience's behaviour and understand the importance of the wedding day in the life of a woman. These facts stimulated the study of a brand that aims at facilitating the bride's work since the choice of dresses for ceremonies to lingerie for honeymoon. The craft of the study within the design helps in creating a product with exclusivity and the delicacy of handmade articles aggregates in the final parts.