A ressignificação das hashtags no Facebook: análise da organização das enunciações

Abstract

From the notions that the statements produced and manifested are never neutral, since they have an order of persuasion and argumentation, one observes the different modalities that are emerged in the Facebook network, constituting and changing the languages and productions of meaning. This paper aims to analyze the argumentative organizations that support the statements linked to the #MeuAmigoSecreto on Facebook, posted in November 2015, identifying the characteristics referring to the arguments about aspects of machismo and violence through the use of LinguaKit linguistic analysis tool and Theory of Argumentation, resulting in data on the ways in which individuals conceive and privilege language organizations to produce sense. For this, authors that discuss technology and cyberspace, such as Lévy (2009), Lemos (2002) and Xavier (2013), are used, as well as those who work on linguistic and argumentative issues, such as Koch (2010), Castilho (2011) and Fiorin (2016). After the theoretical conceptualization, the present work aims to analyze 49 statements related to the hashtag #MeuAmigoSecreto, in a quantitative and qualitative way, through netnography. Finally, following the proposed pathways, the results outline how the linguistic and argumentative mobilization converge in the social network to produce meaning and, within the linked theme, to point out and combat machismo and violence against women.