O fenômeno de viralização de exposições de arte na rede social Instagram

Abstract

This academic article has the objective to analyze the phenomenon of viralization of art expositions on the social media Instagram, and its direct connections to the culture of sharing. Through this research of exploratory character, it was analyzed bibliographies about art expositions, social media and viral content. The historic construction of exhibition templates and the theory of the Society of the Spectacle are presented to comprehend how did the scenery of new museums on the 21st century has been transformed. The research presents the impact of the social media Instagram on the art expositions and on the contemporary Brazilian museums, analyzing as a case study the exposition “Infinite Obsession” by Yayoi Kusama showed in 2014 in São Paulo.