Centro de fitness y danza. Ideas para su implementación en la ciudad de San Miguel, Provincia de Buenos Aires, Argentina

Abstract

The purpose of this research was to analyze the fundamental aspects of the business related to the fitness and dance industry, verify the existence of a potential market in the city of San Miguel, Province of Buenos Aires and propose ideas for the launch of a project that , from the provision of a service that combines the specific activities constituted a practical, motivating and quality solution in the offer of safe and rational physical activities in order to help the care of the physical and emotional health of people. The hypothesis raised - the one that was corroborated - considers that the project can be possible and economically profitable, for which an investigation was carried out in order to support such an assertion, and may also be the starting point for the expansion of the present project or for the development of new ones that mean a valuable contribution to society. In order to investigate the most relevant aspects of the industry and thus obtain a preliminary analysis regarding the behavior of the local market, it is preceded to the development of an exploratory-descriptive research, of a qualitative-quantitative type -with qualitative predominance-, with non-experimental and cross-sectional design, in which different publications and local and international authors were used, using three techniques to collect field data (surveys of potential users, interviews with key informants and direct observations of the competition). For the purposes of the documentation to a greater extent of the results of this study, the application of a methodological triangulation was applied both in the Theoretical and the Investigative Framework. The corresponding results will determine in society a high degree of awareness about the need to practice a healthy lifestyle and, as a consequence, a growing interest in developing physical activity on a regular basis. In addition, it was possible to observe the existence - in the local market - of a sector highly interested in the proposal of this project, resulting in the city of San Miguel in a highly recommended place for the establishment of the business. Finally, and based on the results obtained, you can conclude the launch project of the fitness and dance center in the mentioned city resulting from a viable and economically profitable opportunity for the investors of this project.