A segmentation study of cinema consumers based on values and lifestyle

Article

Fecha

2018

Registro en:

41, , 79-89

09696989

https://hdl.handle.net/20.500.12728/4329

https://repositorioslatinoamericanos.uchile.cl/handle/2250/5142486

Autor

Díaz A.

Gómez M.

Molina A.

Santos J.

Institución

Universidad Autónoma de Chile

Materias

Shopping centre

Values and lifestyle

consumption behavior

hierarchical system

shopping activity

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