info:eu-repo/semantics/article
Mobile Payment Technology and Competitiveness In the Credit Card Chain
Autor
Martins, Guilherme Silveira
Martins, Michele Esteves
Di Serio, Luiz Carlos
Csillag, João Mário
Santos, Camila Aparecida
Institución
Resumen
This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential to modify the configuration of Credit Card chain.