| dc.contributor | Escolas::EAESP | |
| dc.creator | Pereira, Inês | |
| dc.date.accessioned | 2009-10-27T17:29:10Z | |
| dc.date.accessioned | 2022-11-03T20:23:15Z | |
| dc.date.available | 2009-10-27T17:29:10Z | |
| dc.date.available | 2022-11-03T20:23:15Z | |
| dc.date.created | 2009-10-27T17:29:10Z | |
| dc.date.issued | 2005-11-24 | |
| dc.identifier | 1999;28 | |
| dc.identifier | http://hdl.handle.net/10438/3216 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5037372 | |
| dc.description.abstract | This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the supermarket segment that led to the development of its private brands. | |
| dc.description.abstract | O estudo trata das marcas de propriedade de ou controladas por supermercados varejistas. São exploradas as características do composto mercadológico dos produtos sob essas marcas, as percepções dos consumidores relativas às mesmas, e as modificações no setor supermercadista que levaram-no ao desenvolvimento de suas próprias marcas. | |
| dc.language | por | |
| dc.relation | Relatório de pesquisa FGV/EAESP/NPP;n.28 | |
| dc.subject | Marcas próprias | |
| dc.subject | Varejo | |
| dc.subject | Consumidores | |
| dc.subject | Marketing | |
| dc.title | Marcas de supermercado | |
| dc.type | Technical Report | |
