Otros
Aplicación del comercio electrónico para la introducción de una bebida hidratante "Micy" de la empresa Sweet & Nature Drinks.
Fecha
2019Registro en:
Quezada Valencia, A.E. (2019) Aplicación del comercio electrónico para la introducción de una bebida hidratante "Micy" de la empresa Sweet & Nature Drinks. (Examen Complexivo). Universidad Técnica de Machala, Machala, Ecuador.
ECUACE-2019-CI-DE00269
Autor
Quezada Valencia, Anabel Esthefania
Institución
Resumen
E-commerce is a very important medium for the development of companies through which we can carry out all commercial events and exchange of information through the Internet. Thanks to electronic commerce you can make any transaction without having to move from home. The companies to promote their various products make a catalog, where the customer can select the ones of their interest and will be able to know more about the products that are of their liking. It is for this reason that electronic commerce and social networks such as Facebook have been chosen as the means to advertise the new "MICY" moisturizing beverage, taking into account the product, the container, the design of the container, the label, the traffic light label and the brand of the product. For all this factor the product, electronic commerce and its social networks will have to be well stipulated so as not to present problems when carrying out the advertising of the product on social networks and that people can know more about the new hydrating drink.