| dc.description.abstract | Vagny Eco Espumas (VEE), is a entrepreneurship as a result of the knowledge and the experimental work done at University of Cuenca, the next step is strengthen to idea and turn it in industrial company, not only is´t enough to have an innovative product obtained through an efficient process, but is too important demostrate to future investors the feasibility of the business throung technical, market and economic studies.
Therefore, in the present study was analized through field research and realible secondary sources the current market, the apparent demand for the target was determined and it was projected by means of the least squares method in order to define the market share of the VEE company and the percentage of grown that is intended for the next two years.
With the aforementioned data, we defenined marketing strategies and determined the human and physical resources (industry plant, machinery, bsic services), which are necessary to fulfill our objetive. In addition, the financial evaluation was carried out using specialized software that calculates the main economic indicators in order to present this project to the Corporación Finaciera Nacional and obtain the economic resources. | |
