La ética empresarial y las redes sociales: Facebook y la relación con Cambridge Analytica

Abstract

This study focuses on a reflection from the perspective of the Ethics of the company on the actions of social networks, especially on Facebook about the relation to the case of the appropriation and use of user information by Cambridge Analytica, a consulting company for electoral processes. To examine these ethical implications, the techniques of bibliographic analysis and structured interview are used. The study concludes that values such as privacy, transparency, security, prudence, and social responsibility were disrespected; and the principles of autonomy, justice, beneficence and non-maleficence.