Plan de merchandising para la empresa Le Chateau de la ciudad de Cuenca en el período 2014

Abstract

Today the business world is moving fast so it is necessary to know our customers to satisfy them in the best way , using methods like merchandising and customer service that generate loyalty , so this study is mainly based on identify the characteristics they possess, purchase motivators besides , being the information collection , analysis and interpretation of the results needed for this, it will be necessary to use programs like SPSS 18 and Excel , with the goal that the results obtained serve for future decision-making of the company.

Because the Cuenca market competition is high, companies must distinguish themselves from the others, for this is necessary to discover the behaviors, trends and habits of customers and prospects which will more and better positioning the company.

These studies in selected time periods are critical for any business, and that research helps to know the situation of the company and the various opportunities for change or improvement in the establishment , this thanks to the different contributions of customer information the company.