bachelorThesis
Fomentando la sostenibilidad de la vida desde el consumo de productos agroecológicos. Análisis de prácticas de estilo de vida saludable e intención emprendedora social de los consumidores de las Ferias de la Red Agroecológica del Austro (RAA)
Fecha
2021-07-09Autor
Bustos Luna, María Cristina
Institución
Resumen
One of the main instruments of domination and dependence on capitalism is the
consumerist ideology based on the creation of superfluous needs, in the face of which the
ideology of responsible consumption has been promoted and accepted as a viableproposal
for the improvement of the quality of life, the care and conservation of the environment
and the development of fair and equitable relations. Specifically, regarding food
consumption, the consumption of healthy and clean products produced ecologicallyis
promoted, which at the same time contribute to cultural identity and improve healthy
living and consumption habits, moving away from industrialized agriculture that
deteriorates people's health and degrades the planet.
In this context, the research focused its analysis on the responsible ecological
behavior of the consumers of the Austro Agro-ecological Network (RAA) in relation to
the consumers of a conventional market, in this case the "El Arenal" market, for which it
applied a survey to a representative sample of consumers. The results show that
consumers ofthe "RAA" have excellent practices of healthy lifestyles and agro-ecological
consumption, while consumers of the "El Arenal" market are in the process of
transitioning to a healthier lifestyle, and it is necessary to establish communication
strategies to publicize the benefits of consuming agro-ecological products. With respect
to the entrepreneurial intention of consumers in the fairs of the "RAA" it is evident that
the variables that have an impact are sex, work and marital status, while consumers in the
market "El Arenal" are mainly influenced by the gender variable.
In conclusion, responsible consumption involves a healthy lifestyle that
contributes to environmental care and people's health. In short, it contributes to the
sustainability of life, where the agro-ecological fairs, in addition to offering healthy
products, generate solidarity and equitable interrelations that motivate the social
entrepreneurial intention of the consumers.