Propuesta del cuadro de mando financiero para la Empresa Eléctrica Regional Centro Sur C. A., período comprendido entre 2010-2014

Abstract

This thesis aims to design a partial scorecard (Financial) for the Eléctrica Regional Centro Sur C. A., which would achieve an effective decision-making and an adequate control of management. Financial Scorecard (CMF) is essential for strategic planning of a company, allowing a more efficient administrative management, better resource management and a timely response to potential problems. For its development a descriptive analysis was performed, based on economic-financial information of the company during the period 2010 – 2014. From this information some tools for analysis and setting goals and objectives were used. Among the main tools are the financial indicators and the vertical and horizontal analysis; however in some cases the information was limited so reference values were used. Once established the action plan proceeded to the consolidation of balance sheets and the calculation and analysis of indicators. By comparing the data obtained with 2014, it was determined that the company has a heavy structure, better portfolio management, lower government subsidies, high operating costs and expenses and 77% of own financing. Currently he is destroying value. After the financial analysis, the results obtained was compared with the Electricity Sector. The conclusions reached and strategic planning determined the strategic objectives, targets and indicators that later were included in the CMF.