bachelorThesis
Desarrollo de un isologotipo generativo, el manual de imagen corporativa y la campaña publicitaria para la microempresa softdesing
Fecha
2015Autor
Cóndor Sisalima, José Andrés
Institución
Resumen
This project was originated in the development of a corporate logotype for microenterprise SoftDesign using the generative method, step by step this method is integrating in the current graphic design and modify the concept itself, leaving on the aside the static and boring image in the past, to transform it into a dynamic and versatile body. This is how conceptual graphic identifier is proposed, making the competitive advantages of the company representative visual features according to parameters and processes established at the beginning of the development of logotype, the ones the give shape to algorithms.
Likewise, the use of graphic identifier is regularized by including a manual of corporate image, revealing its standardization and applications essential component dedicated to the computer field.
On the other hand, the advertising field is also going under changes accordingly to technological progress, so that analyzes the e-marketing as the most suitable system for projecting advertising campaign SoftDesign due to three main factors: the company already has a database and therefore avoids spam, messages are personalized and more direct, this model is relatively less expensive compared to traditional media. furthermore, it can realized the generative design on the advertising construction arts through a generative crosslink.