bachelorThesis
Diseño de una plataforma web para difundir el trabajo de artistas emergentes de la ciudad de Cuenca, Ecuador
Fecha
2022-08-08Autor
Morocho Tacuri, Christian Eduardo
Institución
Resumen
The main objective of the following research is to design a Web platform to promote the work
of emerging artists from the city of Cuenca in order to incorporate new information and
communication technologies, as well as the use of new materials for artistic creation and
production in the field of design. The methodology applied consisted in the study, design and
layout of the information architecture based on the user according to J. J Garret, which allowed
to identify the challenges of the design of web pages based on users who express themselves
within the framework of the emerging art phenomenon. To this effect, a web platform based on
Social Network was proposed after the study of the needs of potential users, whose construction
process is explored through this document. Among other conclusions, this study showed how
the correct use of essential design elements such as: color, form and typography allow to
generate a simple, understandable site with great potential from the user-based design.