bachelorThesis
Propuesta de plan estratégico aplicado a empresas hoteleras: caso práctico Hotel Calle Angosta de la ciudad de Cuenca 2017-2018
Fecha
2018Autor
Marín Quezada, Jenny Karina
Institución
Resumen
The present strategic plan applied to hotel companies; in this case the Calle Angosta Hotel in the city of Cuenca 2017 - 2018, it plans to analyze the internal and external situation of the city and the Calle Angosta Hotel. Also, to develop the business philosophy and to establish the profitability strategies.
To carry out this strategic plan, the qualitative methodology is used, which, through the bibliographic review, it allows to make both an external and an internal analysis of the Hotel; In addition, several theoretical references are obtained on strategic planning, stages, benefits and the importance. It is also possible to diagnose the organization and evaluate its current situation in this way through the application of interviews and field trips.
According to the study, the business philosophy and profitability strategies are developed to improve and maximize profits and increase the profits of the establishment.