bachelorThesis
Modelo de negocio para la Gerencia de Control de Tránsito y Transporte de la Empresa Pública Municipal de Movilidad Tránsito y Transporte Terrestre (EMOV - EP). Periodo 2017-2020
Fecha
2020-01-09Autor
Garzón Saavedra, Andrea Carolina
Garzón Saavedra, Daniel Alejandro
Institución
Resumen
Upon allocating transit and land transportation to EMOV - EP through the Autonomous Decentralized Government of Cuenca (GAD), an array of opportunities opened up to create and develop studies in order to promote public growth through the improvement of existing services within the institution.
This Business model initially presents a current situation diagnosis of the institution, where problems and opportunities arose in the mobility area of the Management of Transit Control and Land Transportation; as well as the strategic planning of the model, where the strategic objectives that guide the project are set.
Followed by the Business model, where the operation plan is established for each strategy to be applied; as well as the financial analysis, the contribution to society from the academic and the analysis of impacts and business viability.