bachelorThesis
Modelo de negocios para la empresa Hormi Center Cía. Ltda., a implementarse en el año 2018
Fecha
2018Autor
Garzón González, Jessica Jannina
Torres Espinoza, Jessica Marlene
Institución
Resumen
The present title work called business model is an instrument that describes the bases on which a company creates, provides and captures value.
The present project is a business model for the company Hormi-Center Cía. Ltda. Because it does not have a guide that allows it to obtain a considerable growth in the commercialization of concrete, it has not been able to improve its sales levels and therefore has a low market share at present.
The investigation begins with a diagnosis of the construction sector through a market study to identify the current situation of the company; As well as its main opportunities, it then becomes the value chain which allows identifying the main competitive advantage of the organization and finally a business model is proposed, based on the canvas model, consisting mainly of a: marketing, strategic plan, operation plan and finally an economic and financial analysis with a respectful analysis of the risk and impact of the model