bachelorThesis
Propuesta de aprovechamiento turístico del Patrimonio Cultural Inmaterial del GAD parroquial de Turi, cantón Cuenca
Fecha
2019-04-03Autor
Aguirre Vargas, Leonardo Israel
Rojas Merchán, Denisse Patricia
Institución
Resumen
This monograph proposes a tourist use of Intangible Cultural Heritage, inventoried by the parish
autonomous government (GAD) of Turi, where festivals and religious celebrations are
registered in inventories available at the Ministry of Tourism and the National Institute of
Cultural Heritage. It is also proposed to generate a tourism plan and a marketing plan for the
parish serving as main tools for the potentiation, promotion and conservation of intangible
cultural heritage.
At the moment, the rural parish of Turi does not count on a plan of tourist promotion of its
celebrations and religious celebrations; for this reason, local, national and foreign tourists only
know Turi for its tourist lookout point (unique attraction inventoried) and not for its intangible
cultural heritage.
The main purpose of the proposed tourist use is to manage the intangible heritage of the parish
optimally, generating thus promotion strategies, so that the Turi parish, due to its culture and
traditions, becomes the main attraction of the city of Cuenca all year round.
The proposed plans contain programs, projects and activities, which aim to position the
festivities of the parish in the tourists' minds of those arriving in the city of Cuenca, therefore,
making the town of Turi known as a tourist attraction that can be visited throughout the year
for the diversity of traditions that are carried out there.