ARTÍCULO
Recesión en la ocupación hotelera a partir de tres acontecimientos: terremoto, cierre de aeropuerto, construcción de tranvía. Caso Cuenca (Ecuador)
Fecha
2018Registro en:
1139-7861, 1989-4635 (e)
Autor
Serrano Lopez, Ana Lucia
Freire Chaglla, Segundo Amador
Sanmartin Rojas, Iliana Del carmen
Espinoza Figueroa, Freddy Edgar
Institución
Resumen
In Ecuador, tourism represents the fourth income source for exported products, with an
unpot of 1433 million dollars at constant prices and it’s the equivalent of 1.5% of the gross
domestic product for the year 2016. For this study the Hotel occupation was calculated
according to the Eurostat 2012 norm. The evaluation of the three research elements, the
results in occupation and lodging were as it follows: 10% less occupation due to the closing
of the airport, 6% reduction related to the construction of the tramway and 3% less due to
the earthquake. With the first event (the construction of the Tramway) it went down to a
28.1%; with two events (the construction of the Tramway and the construction of the airport)
a 22.2% and with the three events it goes down to a 17%; hence the studied events affect
negatively the image of the destination.