Diseño de packaging para café

Abstract

The objective of this project is the proposal of a design for a coffee packaging, the coffee is distributed by the small business "Café de Ñucallacta", which currently lacks proper packaging so that the product reaches the consumer in excellent condition. By collecting data, both the product and the packaging, and their analysis, it is stated that the proposed materials are aluminum and craft paper, in addition to being lightweight the materials meet the requirements of impermeability, strength, durability and flexibility, and significant elements of the product were included in the graphic, resulting in a striking presentation at an affordable price, thus fulfilling the primary function of a package which is to protect, save, preserve and identify the product it contains, as well as to provide easy handling, transportation and marketing