bachelorThesis
Análisis de situación profesional empleada por estudiantes graduados de Relaciones Públicas del año 2019 de la Universidad de Cuenca
Fecha
2022-03-23Autor
Oleas Jimbo, Viviana Monserrath
Institución
Resumen
The curricular plans or meshes that a study center manages for its students are updated
every certain time since logically as technology advances, the formative study for people must
also advance, this was proposed as a research study to know the new branches or Occupational
fields that demand a professional of Organizational Communication and if these are included
within the academic base that a University is in its duty to provide. Another important point for
this study are the competencies and shortcomings that a Public Relations Officer possesses, since
in the new curriculum these could be taken into account so that they are exploited or
counteracted.
The 2019 graduates were taken as a research base and the opinions of the departmental
heads were also highlighted to deepen and counteract these responses, in this way, it will be
possible to know the demands that the professional field of an Organizational Communicator.
Finally, the strengths and weaknesses that they have maintained during their professional life
were evidenced. This was done through focus groups.