bachelorThesis
Proyecto de intervención en la Facultad de Odontología de la Universidad de Cuenca en comunicación digital, relaciones públicas online y offline
Fecha
2020-12-22Autor
Pinos Iñiguez, Mayra Michelle
Zhumi Chumbay, Samuel Fernando
Institución
Resumen
This intervention project was developed in order to integrate digital communication,
online and offline public relations in order to improve, enhance and adequately manage external
and internal communication of the College of Dentistry of the University of Cuenca. This project
applied the use of appropriate strategies and actions to build and maintain the image of the
faculty in the target audiences Through the communication of the services that this offer such as:
intervention projects, public outreach with the local community, graduate degrees, the promotion
of dental healthcare, and internal communication with students, administrators, faculty and the
general public. During this intervention, the adequate application and continuous updating of the
management of the Facebook fanpage of the College of Dentistry was carried out during the
events that were generated in the construction of this project. Participatory action research was
used as a methodology, through participatory workshops that enabled the College´s staff to learn
about the correct administration of communication, improving their interaction with their
audiences, thus achieving a greater scope where their services can be known and promoted