Tesis
Plan estratégico para el desarrollo sustentable del turismo en la ciudad de Riobamba, provincia de Chimborazo.
Fecha
2018-03Registro en:
Herrera Chico, María Fernanda. (2018). Plan estratégico para el desarrollo sustentable del turismo en la ciudad de Riobamba, provincia de Chimborazo. Escuela Superior Politécnica de Chimborazo. Riobamba.
Autor
Herrera Chico, María Fernanda
Resumen
The objective was to identify and study the elements of tourism activity, and its impact on the
economic, social and cultural sphere, as well as activities that allow boosting the local
development of the city. The research characterized by conducting a descriptive and analytical
study, collecting information, observing, studying and correlating the facts. It based on two
approaches: qualitative and quantitative. The qualitative research performed through in-depth
interviews with qualified informants from the tourism sphere, responsible for cultural tourist
attractions and cultural managers, who exposed: reasons, attitudes, development factors and
deficiencies existing within the sector. The quantitative research performed through residents´
surveys between 16 and 81 years, and national and foreign tourists with the purpose of
structuring, quantifying and comparing opinions. Riobamba is known as the city of firsts,
training is the main activity that coordinates, and develops with the aim of improving the
tourism value chain and develops activities that are comprehensive. The tourist facilities that
currently offer, they are few. Within the tourist sphere, the main deficiencies are poor
coordination between involved entities, little knowledge, and appreciation of heritage, neglect
of heritage assets, and scarce development of tour packages, insufficient promotion and
information to citizens and tourists. At present, Riobamba is just a city of passage. In
conclusion, the strategic plan was oriented to boost the growth of tourism, and guarantee the
identity of the population, preserve historical and cultural resources, and active participation
among involved stakeholders with the aim of generating local and economic development.