Proyecto de factibilidad para la creación de una empresa comercializadora de repuestos automotrices en la ciudad de Riobamba

Abstract

The objective of this research work was to design a feasibility project for the creation of a company that sells automotive spare parts in Riobamba city. For the development of the work, the deductive method that goes from the general to the particular was used, the finite population formula was used to draw the sample, the qualitative research approach was used to take into account the tastes and preferences of consumers, the level of research was descriptive, the type of research was documentary and field research since the findings of the research conducted in La Primavera neighborhood of Riobamba city were documented. A market study was carried out to determine the feasibility of implementing the company in La Primavera neighborhood of Riobamba city; in which the results were satisfactory because the potential users answered favorably to the need to have a company of this nature in the sector. An administrative study was applied to establish the structure, strategies and regulations of the company, the technical study to know the location and other important aspects for the implementation of the organization. Therefore, an economic-financial study was carried out to know the balance point, profitability, financing, feasibility and sustainability of the project over time. Finally, an evaluation of the project was developed to verify if the project is in line with reality and the established objectives, it means, if the activities carried out were in accordance with what was planned. It is concluded that the feasibility project demonstrated that the creation of the company in Riobamba city is feasible. It is recommended to carry out the economic-financial study first to find out the viability of the project and then if the project is feasible, apply the rest of the studies