Diseño del proyecto de exportación de alimento para mascotas caninas cani de la empresa Bioalimentar Cía. Ltda. de la cuidad de Ambato, provincia de Tungurahua al mercado Santiago de Chile – Chile, periodo 2016-2020.

Abstract

The design of the exportation Project of food for canine pets CANI of the Enterprise Bioalimentar of Ambato city to Santiago de Chile market was developed with the aim to improve the profitability of the company and seek to venture into new markets. A market study was carried out to know the demand and supply; in which the apparent demand is very broad, on the other hand, if we consider the trade balance in Chile for the year 2015 is for 123,784 Tn. Of pet food and an apparent offer of 20 tn by the company, there will be an unsatisfied demand of 123.764tn. which favors the commercialization of the product in this market? In addition, the technical study and the export logistics were carried out, which allowed identifying the factors influencing the development of the project. The economic and financial evaluation determines the profitability, with sufficient liquidity to meet the obligation, where the Internal rate of return generates an income of 44.46% and the Net valve resentnv of 309.298.76 With this project, the company will be able to diversify markets and products to face international competition and at the same time gain competitiveness whit the few companies that export pet food and thus improve its profitability. Finally yielding positive results, it is demonstrated that the execution of this project will be built so that in future years the company has liquidity.