Diseño de plan de marketing social para concientizar el buen uso del servicio integrado de seguridad Ecu911 a la población de la ciudad de Guayaquil.

Abstract

The present project consists in developing a social marketing plan looking towards positioning and raising awareness in a specific segment of the population and, as a priority, to promote the good use of the emergency line based on the results obtained throughout a 3 year period at the Samborondon ECU91.