| dc.description.abstract | Theater is an activity that involves art, culture and consumption, since ancient times it has been one of the first manifestations in which man has found a form of entertainment and learning. In the context of a new century characterized by technologies, mediations and everything that constitutes a transmedia universe, it seeks to propose the realization of a sound product, the same one that consists of a radio magazine through which theater in Ecuador is analyzed. The main purpose is to address the different formats of theater, to strengthen the Guayaquil theater culture. In such a way that through the qualitative research methodology it is identified that the young generations currently tend to be inclined towards artistic activities in general, one of them the theater. In this sense, through interviews with professionals and experts on the subject, testimonies from young theater regulars, documentary analysis and content analysis for the collection of relevant information that makes it possible to structure the segments of the radio magazine. Consequently, the investigative journey and the realization of the sound product entails the propensity for spaces that encourage the appreciation of art and the rescue of theatrical work, especially in new audiences such as the public that tunes in to the online radio UPS. | |
