La expansión del comercio electrónico: amenazas y oportunidades para las empresas del sector de la economía popular y solidaria en Guayaquil

Abstract

Globalization has sought the internationalization of Pymes so that they generate a positive impact on their productivity, innovation, quality of employment and sales. Thus, the research focuses on analyzing the expansion of electronic commerce: threats and opportunities for companies in the popular and solidarity economy sector in Ecuador.