Evaluación de la calidad del servicio educativo para determinar el nivel de fidelidad estudiantil en el plantel educativo San Agustin

Abstract

The objective of this article is to review the theoretical foundation of quality in administrative management, and identify the organizational structure of the San Agustín Educational Campus, to improve administrative processes, and establish data that allow generating more ambitious strategies. As a result, there has been a continuous quality improvement, as well as the implementation of mission indicators established in the needs, expectations and guidelines of the San Agustín Educational Campus. This has caused an improvement on the quality of service to external clients and an improvement to the work environment. To carry out the evaluation of the quality of the administrative and educational service, as well as to determine the loyalty of the students, quantitative research was performed, using a deductive-inductive method. The collection of information was obtained mainly from the technique of surveying parents of the San Agustín Educational Campus, which was structured according to variables obtained from the current position of the San Agustín Educational Campus. Once the academic article has been completed, the following recommendations are presented: continue maintaining the quality management plan that is underway, provide finances for the execution of a marketing plan and expand the infrastructure of the San Agustín Educational Campus.