bachelorThesis
Los memes como estrategia de comunicación publicitaria en redes sociales para aumentar el brand awareness de marcas reconocidas en el mercado ecuatoriano
Fecha
2019-09Autor
Giler Vera, María Belén
Institución
Resumen
This article investigates the growing opportunities obtained by the most recognized brands in the Ecuadorian market by using memes within their marketing strategy, the impact at the level of brand awareness and the most important factors at the moment of recognizing their application in social networks.