Plan anual de mercadeo 2014 aplicado a la empresa La Nueva Bodega, a partir de una auditoría de marketing del periodo 2013

Abstract

The document is a marketing audit to the marketing management of the 2013 year, at the company La Nueva Bodega in the Azogues city, so based on the findings from this to make an annual marketing plan for the year 2014, order that the company maintains a suitable marketing planning.