Article
Consumo, marcas y calidad de vida en los consumidores de la clase media quiteña / Consumption, brands and quality of life in middle-class consumers
Date
2013-11-25Author
Chicaiza Villalba, Tania
Institutions
Abstract
During the decades when technologies to measure quality of life have been developed, like
discussion has taken place about how quality of life is reflected when people are consumers
in the market. In Ecuador, public policy that regulates such market relation—consumers, only
just appears in the 2008 Constitution. What is presented in this article is the result of a research
project where the perceptions of quality of life of consumers form Quito was analyzed through
the consumption of particular brands. The conclusions lead a discussion on the role of these
brands and the contributions to quality of life.