Elaboración de un plan de marketing para lograr el posicionamiento e incremento de la participación de mercado de la empresa de aislantes politérmicos y materiales de construcción Aislapol S.A. en la ciudad de Guayaquil.

Abstract

This project consist in developing a marketing plan to position and increase the market share of the AISLAPOL S.A. company, located in Guayaquil city, using the appropriate marketing tools it is intended that the expanded polystyrene will be considered an important option in the construction market of Guayaquil city.