masterThesis
Proyecto para la importación y comercialización de línea deportiva para el hogar de la empresa Grupo Panda en el Distrito Metropolitano de Quito
Fecha
2022Autor
Chicaiza Salguero, Grace Carolina
Díaz Pullas, Priscila Verónica
Institución
Resumen
The proposal that is going to be analized details the feasibility of the implementation of the sports line to the Grupo Panda company, studying and evaluating the market research, supplier evaluation, import and commercialization processes.
The study makes use of research, technical and financial tools that determine the feasibility of the project, consequently Grupo Panda can implement the analyzed proposal, considering the benefits of people involved in this business, satisfying the needs of users to buy and use articles for training at home.