Propuesta para la introducción de ropa deportiva en la ciudad de Cuenca, caso: WAA Ultra Equipment

Abstract

In Cuenca, there are people who join every day to practice some sport, taking into consideration that the city offers a privileged geography for the adventure sports. It is analyzed, to introduce a sports brand with technical characteristics, very good quality and to commercialize Waa Ultra Equipment products at an affordable and competitive sale price in the market.