“Análisis de la construcción de la imagen femenina en programas deportivos en TC Televisión”

Abstract

This article presents the analysis of the construction of the female image in TC Television sports programs, presents how the participation of women in sports journalism develops, and its construction from the media, addresses the visual structure with which The female commentator is presented and shows a macho structure. Reaffirms that the power relationship presents in the television media and in sports programs in particular, evidences an unequal distribution of commentators, the male presence predominates; It also confirms the challenges that arise for the incursion of women into the sports communication field. The research was developed from a qualitative perspective; A matrix was built that categorized female beauty from the analysis of: her clothing, her interventions, the treatment she receives within this space, the schedule, gender and number of male and female presenters, which allowed us to contribute data and transform them. in information that contributes to the development of understanding within the way in which the feminine image is constructed in the sports programs of TC Television, an essential element in the grill of this channel. With this analysis, a theoretical approach was executed as a contribution to understanding the gender issue used within the media, which has been subjected to the analysis of the Construction of the Female Image, for the development of the problem, knowing how it has been developed the theme of gender equality within this sports grill.