masterThesis
Diseño de un plan estratégico de comunicación digital para la Asociación Abdón Calderón
Autor
Sarango Barros, Karen del Rocío
Institución
Resumen
A Strategic Communication Plan is carried out for the Abdón Calderón Association, because once the pandemic arrived, the association's directors could not hold meetings or face-to-face events with their partners, which forced the association to be part of the world of the comunication.