Article
Análisis de los efectos económicos en el consumidor final por el uso del dinero electrónico en la ciudad de Guayaquil
Fecha
2018Autor
Rodríguez Guerrero, María José
Institución
Resumen
This article describes the importance of electronic money in final consumers´ transactions in the city of Guayaquil, for which, 384 people were surveyed. The results showed that consumers consider that electronic money has improved their economy thanks to the tax incentives offered by the tax administration service.