Article
Aproximación a la identificación de oportunidades para el acercamiento comercial entre las ciudades de Medellín - Colombia y Cuenca - Ecuador, desde la perspectiva del turismo de negocios / An approximation towards identifying commercial opportunities between the cities of Medellín - Colombia, and Cuenca - Ecuador, from a tourism business perspective
Fecha
2014-05-30Autor
Muñoz Sánchez, Omar
Calle Calle, Marcelo
Institución
Resumen
This paper aims to analyze the strengths that have the cities of Medellin (Colombia) and Cuenca
(Ecuador), from the perspective of business tourism. The possibilities of a commercial rapprochement
between these two cities which have submitted significant growth not only in terms
of numbers of visitors, but also in trade agreements are analyzed. Moreover, highlighting the
most relevant aspects of the two cities that may be considered for future business strategies by
firms in both countries as these two cities are presented as an opportunity to invest more when
their governments locals have clearly identified strategies and development for a few years have
shown interesting results in the increase in tourists.